Phoebe Murray wasn’t planning to move back to Greensboro. But sometimes the right front porch finds you before you know you’re looking.

After growing up in Greensboro — middle school at Canterbury, high school at Page — Phoebe built her career in marketing around the Triangle. She and her husband were preparing for their first child and searching for a walkable neighborhood where they could plant roots. The plan? Stay in the Triangle.

Then they saw a house in Fisher Park.

“It was the perfect house for us in an ideal neighborhood,” she says. “And at a much more reasonable price point than what we were finding in other markets.”

That was November 2020 — just weeks before their first child was born. Moving during a pandemic, starting a family, and launching a business might sound like a chaotic trifecta. But for Phoebe, Greensboro offered the rare chance to do all three without compromising any of them.

With a built-in support system from her Greensboro years, she stepped into this new chapter feeling grounded — and optimistic. “There’s so much potential to create the life you want to live here — no matter what that looks like — and to shape the community in impactful ways that align with your interests.”

Now, she’s a business owner, a mother of three, and a firm believer that success doesn’t have to come at the expense of balance.

“I’m most proud of starting a business that will help shape the fabric of the place I call home,” she says. “Living in Greensboro has helped me build a life that wouldn’t be attainable in most other markets. I can own a business and still spend lots of time with my family.”

Her advice to future Boomerangs?

“There’s more possibility for your life and career here than you can imagine.”