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Meet

Boomerangs

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Ethan James

Ethan's Story
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Davida Robinson

Davida's Story
alan-mitchell

Alan Mitchell

Alan's Story
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Tristan Bailey

Tristan's Story
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Alejandra Thompson de Jordan

Alejandra's Story
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Jeff Fusaiotti

Jeff's Story
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Sarah Schiavone

Sarah's Story
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Elijah Cone

Elijah's Story
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These are the stories of those who have boomeranged back to Greensboro and are thriving –

95 and counting.

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Jackson Hoggard

Double Hung Historic Window Restoration

“It feels great to be back. It’s really exciting to see the growth around town – and be a part of it.”

Jackson's Story

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Scroll to read more from each story.
JT-Jobe

JT Jobe

In 2005, JT Jobe left Greensboro with curiosity and career dreams. Nearly two decades later, he returned with even more: a family, a career in tech, and a vision for something entirely his own.

Now living in Fisher Park with his wife, Keely, and their two young kids, JT is blending the best of past and future. By day, he’s a software developer. But after hours — and sometimes between stroller walks and grocery runs to Deep Roots — he and Keely are building their own business, launching a venture that reflects both their skills and their shared ambition.

Fisher Park, with its tree-lined sidewalks and 100-year-old homes, is more than just a beautiful place to live — it’s their reset button. JT jokes that their house has now weathered two pandemics since it was built in 1913. These days, it’s full of toddler laughter, startup plans, and a couple of laptops humming in between preschool pickup.

Remote work gives them flexibility. Greensboro gives them breathing room. And the community here — from coworking spaces downtown to parents on the playground — makes the whole thing feel not just possible, but sustainable.

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Olivia Chasse Helseth

Olivia Chasse Helseth grew up in the Westerwood neighborhood, walking to Saint Pius, navigating the halls of Kiser, and eventually graduating from Grimsley High. From there, life took her north — first to Washington, D.C., where she earned her B.S.N. from Catholic University and worked in the Pediatric Cardiac ICU at Children’s National. Then further still to New York City, where she completed her Master’s of Nursing Anesthesia at Columbia University and launched a demanding, meaningful career.

But somewhere along the way — in between long shifts, school runs, and weekend getaways with her growing family — Olivia and her husband realized that the best place to raise their three kids might just be the one where her own story began.

Now back in Greensboro, Olivia is rediscovering the trails and parks she loved as a child, this time with little hikers in tow. Her days are full — of work, adventure, and connection — but she’s found that Greensboro offers a rhythm that feels both energizing and manageable. Whether she’s planning the next family trip, exploring new corners of the city, or simply walking familiar streets with her crew, there’s a deep comfort in being rooted where it all began.

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Kristin McLaughlin

This past summer, Kristin McLaughlin and her family relocated from Nashville to Greensboro — a move that marked both a return home and a new chapter.

Kristin stepped back into the classroom as an educator, reigniting a passion for teaching in a community she was proud to rejoin. From the beginning, the transition felt right. “You made things happen for me that I never expected,” she said. “We felt connected already, and it was a huge blessing.”

With strong schools, a supportive network, and a city that’s easy to navigate and feel at home in, Greensboro offered Kristin and her family the space to grow and reconnect. The move wasn’t just about coming back — it was about coming into something new, surrounded by people and possibilities that made it feel meant to be.

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Your Greensboro journey continues here.

Now’s the time to make your move back – or help someone else do the same.

Get Started
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We can help if you:
  • Are ready to move back
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122 N Elm St, Suite 110
Greensboro, NC 27401

Cecelia Thompson
cthompson@actiongreensboro.org
336.387.8354

Copyright © 2025 Boomerang Greensboro.

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Ethan James

Ethan James, a proud alumnus of UNC Greensboro, has carved a niche for himself in the digital world as the creator of the popular YouTube channel, “The Honest Carpenter.” With over 950,000 subscribers, Ethan shares his expertise as a professional tradesman, offering valuable insights and tutorials to a wide audience eager to learn.

After spending several years honing his craft in Raleigh, Ethan returned to his roots in Greensboro, drawn by the city’s burgeoning entrepreneurial ecosystem. Through the support of Boomerang Greensboro, he established a studio at the Nussbaum Center for Entrepreneurship. This move has not only allowed him to expand his audience but also provided a supportive environment to further grow his business.

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Davida Robinson

As a proud Dudley Panther, NC A&T Aggie, and member of Delta Sigma Theta Sorority, Inc., Davida Robinson’s Greensboro roots run deep. After leaving home to pursue her career, Davida’s return to Greensboro landed her a position as Operations Leader Trainer for Toyota North America at its first battery plant in North America. She is now on the frontlines of the groundbreaking megasite, where they’re shaping the future while redefining corporate-community collaboration.

Beyond Toyota’s $14 billion investment in the megasite, the company is also partnering with NC A&T to establish a STEM lab for K-12 learners. Davida is passionate about giving back and staying connected—she serves on the Shirley T. Frye YWCA Greensboro board, frequents Broadway shows and concerts at the Tanger Center, and loves exploring local festivals and markets.

She’s especially proud to serve on the YWCA board alongside her childhood friend, Endya Frye—a full-circle moment that reminds her just how special it is to be home.

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Alan Mitchell

Alan Mitchell’s story comes full circle—with a global edge and a hometown heart. Born and raised in Greensboro, Alan ventured far to build an impressive career. After earning his degree in business management from Appalachian State and an MBA in marketing from Vanderbilt, he headed to the Bay Area, where he led marketing teams at Google and helped open the company’s first North Carolina office in Durham.

But when it came time to choose a place to grow his family and deepen his impact, Alan boomeranged back to the Triad.

Since returning, he’s continued to shape brand strategy for some of the world’s most recognizable companies—earning recognition in the Triad Business Journal’s 2023 “40 Under 40” and helping grow revenue by 20x at The Variable. In 2024, Alan launched a new brand strategy firm—Ricochet Growth Partners—alongside fellow Greensboro boomerang Phoebe Murray, with a mission to help companies sharpen their purpose and scale with clarity.

Alan also gives back as a board member at the Greensboro Science Center and a champion for the region’s creative and economic growth.

Alan says, “Greensboro offers something rare—true community, deep local pride, and a sense of balance that supports both your career and your personal life. It’s a place where people show up for each other and work hard to put this region on the map.”

From Google to Greensboro, Alan’s return is more than a homecoming—it’s a bold bet on the Greensboro’s future. And it’s already paying off.

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Tristan Bailey

A proud graduate of NC A&T State University, Tristan left Greensboro after college, spending time in Apex and Fayetteville. But when the pandemic reshaped how many of us think about life and priorities, Tristan began to feel the pull of home. She returned to Greensboro in search of stability, connection—and a future she could build on her own terms.

Boomerang Greensboro helped her find both. Through the program, Tristan was connected to a job with Guilford County and introduced to the City of Greensboro’s First-Time Homebuyers program, which helped her purchase her very first home. It was a full-circle moment—proof that Greensboro had grown, and so had she.

Now, Tristan is continuing to shape the future of Guilford County. She recently accepted the role of Economic Development Manager for the City of High Point, where she’s helping drive growth, investment, and opportunity across the region.

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Alejandra Thompson de Jordan

Alejandra Thompson de Jordan’s journey from the bustling streets of New York City back to her hometown of Greensboro, North Carolina, is a testament to the enduring pull of home and the possibilities it holds.​

A proud native of Greensboro, Alejandra’s academic pursuits took her through esteemed institutions: classical guitar at UNC School of the Arts, business administration and marketing at Emory University, and fashion design at the Savannah College of Art and Design. Her professional trajectory soared as she climbed the ranks at L’Oréal, eventually becoming Assistant Vice President of Marketing, and later serving as Director of Marketing at Chanel.

Despite her success, the onset of the COVID-19 pandemic in 2020 prompted a reevaluation. Concerned for her family’s well-being, Alejandra, then pregnant with her second child, and her husband, Andrew Jordan, decided to temporarily relocate to Greensboro. What began as a short-term stay evolved into a permanent move, as they rediscovered the charm and comfort of their hometown.

In Greensboro, Alejandra embraced new professional and personal opportunities. She assumed the role of Vice President of Sales & Marketing at Thompson Traders, her family’s business specializing in artisan-made metal sinks and fixtures. Additionally, she co-founded ESTAS Beauty, a skincare brand focusing on scar care, inspired by her own experiences.

The family’s new residence, the historic Worsham House in New Irving Park, became a symbol of their renewed connection to Greensboro. The 1972 home, rich with character and history, provided the space and tranquility they sought, contrasting sharply with their previous life in Manhattan. ​

Alejandra’s return to Greensboro not only marked a personal homecoming but also signified a commitment to contributing to the community that shaped her. Her story exemplifies the “boomerang” phenomenon, where individuals return to their roots, bringing with them a wealth of experience and a renewed appreciation for home.

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Jeff Fusaiotti

A Greensboro native and Page High alum, Jeff Fusaiotti is thrilled to be back in his hometown after a few years living in Charlotte. When he was ready to move back, Boomerang Greensboro connected Jeff with First Bank, where he now serves as Chief Audit Executive. Jeff takes pride in working for a company that fosters a culture of care and supports community initiatives, including aiding Western NC after Hurricane Helene.

Now living in his old neighborhood, Jeff and his family are enjoying more time together and with friends—and cheering on his two kids, who now attend Page High School, just like he once did. Being home also allows him to focus on his nonprofit, Hands for Hearts, which he cofounded in memory of a close friend to support children with congenital heart defects through events like its annual Casino Night.

For Jeff, Greensboro isn’t just home—it’s where family, work, and community come together in a way that feels just right.

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Sarah Schiavone

For Sarah (Nudelman) Schivaone, Greensboro has always been home, even when life took her to New York. After years of building her legal career in the big city, she and her husband decided it was time to return to Greensboro. Family, community, and the opportunity for their daughter to attend B’nai Shalom Day School, just as Sarah did, made the decision clear.

Now an attorney at Brooks Pierce, Sarah has embraced life back in Greensboro. She is able to balance a fulfilling career with family life. From reconnecting with old friends to getting involved in professional, civic, and philanthropic organizations, including Leadership Greensboro and the Jewish Foundation of Greensboro, Sarah has found that coming back wasn’t just about the past – it was about giving her family the best future.

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Elijah Cone

After graduating from Greensboro Day School in 2010, Elijah studied film, cinema, and video studies at Wesleyan University and launched a career in digital media that took him across the country. He built an impressive résumé, working with the NBA, Fox Sports, and eventually Crooked Media in Los Angeles, where he served as director of digital development. But when the pandemic hit and remote work became the norm, Elijah and his then-fiancée, Daixi, began to imagine a different kind of future—one with more balance, more space, and closer connections to family.

They made the leap and returned to Greensboro, a decision that gave them the flexibility to grow personally and professionally in a city that had grown up right along with them. Today, Elijah still works remotely for Crooked Media, and he and Daixi—now married—are raising their toddler in the community that shaped him.

Elijah sees Greensboro not just as a place to live, but as a place to invest in. He’s passionate about supporting local talent, building community, and giving back to the city that gave him his start. His Boomerang story reminds us: sometimes the best path forward is the one that leads you home.

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Jackson Hoggard

After building a career in construction across cities like Wilmington, Orlando, Durham, and Charlotte, Jackson and his wife had established their lives in Charlotte. However, the onset of the COVID-19 pandemic brought unexpected changes. His father, David Hoggard, reached out, requesting Jackson’s assistance in transitioning into a leadership role at Double Hung, the historic window restoration company David founded in 1997.

Now serving as the Operations Manager at Double Hung, Jackson has embraced the company’s mission of preserving architectural heritage through sustainable practices. Double Hung specializes in restoring original windows in historic residential and commercial buildings, emphasizing craftsmanship, authenticity, and environmental responsibility.

Under Jackson’s leadership, Double Hung continues to serve the Southeast and beyond, undertaking projects that adhere to the Secretary of Interior’s Standards for Historic Rehabilitation. Their work ensures that historic structures retain their original charm while meeting modern performance standards.